Corporate Uniform for Your Brand Identity

Corporate Uniform for Your Brand Identity

As a business, it’s essential to invest in how your staff is presented to get the best possible impression. Although the quality of your products or services is commendable, everything begins with the visual appearance.

Did you know that it only takes 1/10th of a second to create the first impression? Grab this chance to communicate your brand identity through an impressive corporate uniform.

What is a brand identity?

Brand identity refers to all visual elements associated with a brand. It includes all symbols, colours, patterns, design, etc., that work together to form a specific image.

How can corporate uniform improve brand identity?

Advertising Opportunity

A branded corporate uniform is a straightforward way to establish identity by using your employees as walking advertisements. From in-house personnel to field workers, everyone who wears your branded uniforms can help get the word out. When they are in uniform, they are advertising your brand wherever they go. Just imagine how many people get a glimpse of your logo or read your taglines when your employees commute to work, eat at crowded restaurants, walk around shopping malls, etc.
By simply wearing signature colours, your brand recognition can be increased by up to 80%!

Makes You Recognisable and Increases Customer Trust

It’s essential to make sure that your employees are easily recognisable. By implementing a branded corporate uniform, customers will know which people to turn to their specific needs. Strive to make your workwear more memorable so that your brand stays longer in the memories of those who see it.
“Wearing a corporate uniform also helps establish authority. For example, a renovation contractor whose worker wears a jumpsuit with cargo pockets and utility belts seems more dependable than a company that allows its staff to wear any casual clothing. The details of their uniform strongly indicate what they do, which is part of their brand identity.”, as elucidated by Shane Perry, a small business loans consultant at Max Funding.

Cohesive Look

Uniforms help give a consistent appearance to your brand. And consistency is crucial in earning customer trust and loyalty. You wouldn’t want to confuse customers with varying visual elements. A standard look creates an impression that your commitment is also unwavering. Did you know that consistent presentation can increase revenue by up to 33%?

You can add subtle differences across your corporate uniform to emphasise various aspects of your company. These may include:
● Recognising job positions (e.g., you can add badges that indicate their seniority, department, etc.)
● Adjustments to fit specific roles, such as engineering, maintenance, or security
● Modifications for safety and comfort in extreme conditions

It’s only necessary to choose specific elements that will tie different uniforms together. For example, your staff may wear shirts of varying sleeve length but should only be of specific colours.
Corporate uniform strengthens brand identity by increasing customer awareness, creating distinctiveness, and uniting your business’s various aspects.

Welborne Corporate Image has been providing premium-quality to various industries and institutions for over 50 years now. Contact us now for your branded workwear!
1800 815 571 |

Article written by Henry Taylor

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